It’s the dream of many designers to work with affluent or ultra-high-net-worth clients. After all, these clients can result in high-profile projects, access to a network of connections, and lucrative repeat work. This week’s new articles discuss how to attract luxury clients to your website with the latest in SEO best practices, then how to create a checklist to make sure your firm is appealing to luxury clients. And how will you furnish those luxury homes? Maybe with our latest podcast guest, George Diebold, who provides fine art photography to interior designers as an alternative to paintings and other more common wall art.
If you’re in the Denver area, don’t miss our upcoming August 11th panel with Verellen! Details below.
Gail Doby followed photographer George Diebold’s weekly newsletter for over six years before purchasing two large-scale fine art pieces for her new space. In this episode, George shares how earning an interior design degree at age 50 transformed the way he communicates with design clients and presents fine art options. They also explore the mechanics of dye sublimation, artwork editions, and the shift toward authentic art in an AI-dominated landscape.
SEO for Luxury Interior Designers: Ranking for High-Intent, Local UHNW Search Terms
Chasing generic web traffic won’t sign five-figure design retainers or fund multi-million-dollar procurement contracts. To build a predictable, high-margin pipeline, your firm must shift toward high-intent local SEO, GEO, and AEO strategies that position your studio directly in front of ultra-high-net-worth decision-makers and estate managers.
A 20-Point Touchpoint Checklist for the Luxury Design Experience
Delivering a true luxury experience goes far beyond exceptional design—it depends on the accumulation of thoughtful, intentional details across every single interaction with your firm. Conducting this 20-point audit allows you to validate your premium pricing and ensure every touchpoint reinforces trust, exclusivity, and confidence.
Join Gail Doby, Erin Weir, Tom Verellen, and Leslie Schofield for a conversation on luxury and client relationships. *Limited Seating Available
The Luxury Relationship
Cultivating affluent clients. Ensuring exceptional experiences.
Respected industry voices explore the art and economics of luxury client relationships—from strategies and behaviors to attract and retain clientele to practices for profitability
Join the conversation with:
- Gail Doby + Erin Weir | Pearl Collective
- Tom Verellen | Verellen
- Leslie Schofield | Leslie Schofield Studio
For founders, principals and design directors
Limited seating
RSVP
Business Breakthrough Live is an intimate two-day experience designed for established interior design firm founders who are ready for their next level of growth. Join Gail Doby, Erin Weir, Patti Julber & Daniel Nieto from the Pearl Collective team in Denver for strategic planning, luxury sales and marketing insights, live coaching, and peer discussion. You’ll leave with greater clarity around profitability, leadership, team development, and creating a business that supports the life you’re working so hard to build. Limited to 15 founders. Application required.
Big Congratulations to Tennille Wood, founder and principal designer of Beautiful Habitat, for being featured in the August 2026 issue of Colorado Homes & Lifestyles! Her stunning redesign is showcased in “Step Inside This New Traditional Tuscan Abode.”
Foyer | This bold alpine wallpaper by Thibaut makes a vibrant statement from the foyer. “We were pleasantly surprised by the combination of functionality and design that was delivered,” the homeowner says. | Photo: Susie Brenner
Facing a full main-floor overhaul of a 2013 Lone Tree build in Montecito, Tennille transformed the kitchen, dining, living room, mudroom, guest room, and guest bath into a host’s dream. By blending bold touches—like vibrant entryway wallpaper softened by an oversized gilt-framed mirror—she successfully injected personality and warmth throughout the home to create the ultimate space for gathering family and friends.
Congratulations to Tennille on this well-deserved spotlight!
Living Room |In this game-changing redesign, the homeowners say they had “no idea how incredible” the vivid colors, arresting tilework facade and hand-constructed custom hardwood mantel would turn out. | Photo: Susie Brenner