As any designer knows, this industry is not all smooth sailing. Today we’re discussing two potential challenges and how to resolve them.
The first is how to sell a client on your design vision when they’re not visual people. If you find yourself working for someone who cares more about budgets and tangible benefits, your mood boards and paint swatches might not be enough. Next, crisis management. You don’t want it to happen, but if your company makes a major mistake you need to know how to handle it gracefully and with tact.
I am a founding leader of City of Hope’s Design for Hope, a group bringing together design industry voices to advance cancer research. Read the article linked below to learn more about this cause!
Finally, don’t forget to register for November’s Business Breakthrough Live! More information below.
How to Sell Non-Visual Design Clients
Not every high-value client can easily picture a completed space from mood boards or 2D floor plans. By leading with logic, leveraging photorealistic 3D renders, and framing choices around functional value and risk mitigation, you can win over non-visual thinkers and eliminate project hesitation. Read our latest guide to learn how adapting your presentation style can lead to faster sign-offs and fewer revisions.
Crisis Plan for Creative Firms: Handling High-Profile Project Failures
When managing high-profile luxury projects, a single mismanaged crisis can reverse years of brand equity and threaten your elite referral networks. Establishing a proactive crisis plan with immediate operational containment and a controlled PR strategy protects your firm’s reputation when unexpected project failures occur. Read our latest article to learn how to lead stakeholders with empathetic authority and protect your studio’s brand integrity.
City of Hope launches designer council
Cancer research and treatment organization City of Hope has formed Design for Hope, a new group that brings together influential voices from across the interior design profession to advance cancer research, patient care and philanthropic engagement.
“For me, this is about bringing our industry together around something that touches every family,” said Erin Weir, co-founder of The Pearl Collective and a founding leader of the Design for Hope group. “Behind every medical breakthrough is a family hoping for more time, more memories and more milestones together. As designers, we create homes where life unfolds. I believe we also have an opportunity to come together in support of something even greater.”
Read the full article on Furniture Today here!
Business Breakthrough Live is an intimate two-day experience designed for established interior design firm founders who are ready for their next level of growth. Join Gail Doby, Erin Weir, Patti Julber & Daniel Nieto from the Pearl Collective team in Denver for strategic planning, luxury sales and marketing insights, live coaching, and peer discussion. You’ll leave with greater clarity around profitability, leadership, team development, and creating a business that supports the life you’re working so hard to build. Limited to 15 founders. Application required.
If you are new to High Point Market or have not been for the last 2 years, Karen Wolf is hosting an Insider Tour. If you have not met Karen, she has been to Market for the last 15 years and would be happy to help you navigate!
You can apply here: https://www.highpointmarket.org/InsidersTour