
Consistency is key! Whether it’s life or business, staying consistent with any routine is a surefire way to succeed. Whether it’s going to the gym every day, or marketing weekly, consistency forms good habits. This week, one of our new articles talks about how consistency can improve every aspect of your business. No more bouncing around from task to task!
We also have the latest in our series of Ultimate Guides, this one all about how to attract your ideal clients, and then keep them. Don’t waste time and mental energy on bad clients, and instead spend more time doing what you love.
Pearl Collective would like to add a correction to a prior Client Crush in which we highlighted WRJ Interior Design. We improperly labeled the photo credit. The correct photographer credit should have been Roger Davies. We apologize for the mistake!

The Importance of Consistency in Building a Successful Design Firm

Consistency is the foundation of a thriving interior design business. From your brand identity to client experience, every touchpoint matters. Learn how consistent leadership, marketing, and financial practices can set your firm apart and attract loyal, ideal clients!
Ultimate Interior Design Guide to Attracting Ideal Clients

Tired of clients who drain your energy and don’t respect your expertise? It’s time to work smarter, not harder. Our latest article walks you through how to identify, attract, and retain the right clients for your business. Whether it’s crafting your unique value proposition or filtering out bad fits with strategic inquiry forms, this guide will help you build a business that’s profitable and fulfilling. Start saying YES to the right clients!



Tribeza Austin Curated recently published an article on How Etch Design Group Transformed a Frida Kahlo-Inspired Oasis in Austin.
Etch Design Group Owners, Stephanie Lindsey and Jessica Nelson, utilized bold color choices and the infusion of art and culture to transform a Frida Kahlo-Inspired Oasis in Austin.
When the Austin couple purchased their Lone Oak Drive home in 2019, it had good bones, but lacked personality. The traditional, builder-grade structure didn’t have any custom or unique elements that the couple had been looking for in a home and that’s when they engaged Austin based Etch Design Group.
Etch Design Group transformed the space from the ground up. The design process involved closely working with the couple to incorporate elements from their travels and memories, as well as designing custom pieces with personal meaning.
We have enjoyed working with Stephanie Lindsey and Jessica Nelson at Pearl Collective and Stephanie has served as a Pearl Collective Coach. Anytime we can give a “Shout Out” to our designers, we love to bring attention to their great success in the world of interior design.






Catch up on the Creative Genius Podcast and all of our latest episodes, featuring guests like Tina Ramchandani, Jane Dagmi, Matthew Tenzin, Mike Agugliaro, and many more! Listen on our website at the button below, or find us on Spotify, Apple Podcasts, or wherever you get your podcasts.

Struggling to give your clients realistic budget expectations? The Easy Budget Calculator takes the guesswork out of pricing interior design projects—so you can build trust, set clear expectations, and close deals with confidence. Perfect for interior designers who want to work smarter, not harder.
- Estimate costs in minutes
- Educate clients with clarity
- Avoid budget misunderstandings