Your interior design business is growing. But growth rarely happens without challenges, questions, and the need for guidance.
Our first article this week is about how to delegate tasks to your team. This is critical as your business grows and its leaders must transition from handling daily tasks to becoming visionaries. Let us help you identify your perfect team!
Our second article is about four tiers that you can consider your business to be part of. Which tier are you in, and do you need a helping hand to achieve the next level? Learn what you need to know about how to make the most of your business, wherever you are.
Gail Doby joins the Creative Genius Podcast this week for a co-founder chat! We discuss the benefits of a sabbatical, for both the person taking the break as well as the company itself.
Finally, our Client Crush this week is Lauren Griffith of Alma Design, whose work was recently featured in Luxe Interiors + Design.
Mastering Delegation: How to Build a High-Performing Team
Still trying to do it all yourself? As the head of your interior design firm, your time should be spent on what you do best—designing. But too often, business owners get stuck managing tasks that could (and should) be delegated. Our latest article breaks down how to let go, build the right team, and free up your time to focus on growth. Your future self will thank you.
The 4 Tiers of Interior Design Services and How to Maximize Them
Whether you’re offering DIY consultations or full-service luxury design, there’s a way to maximize every tier of your interior design services. In our latest blog post, we break down the 4 tiers of design offerings and share tips for growing your business at each level.
In this reflective episode of the Creative Genius Podcast, Pearl Collective co-founders Erin Weir and Gail Doby discuss the challenges, insights, and transformations that came Gail taking a sabbatical, and trusting the team to succeed in her absence. If you’re a business owner wondering if it’s possible to press pause and step away from your business, be sure to listen to the full episode. Listen now to gain insight on creativity, leadership, and finding purpose beyond productivity.
Kudos to Lauren Griffith, the owner and visionary behind Alma Interiors, for gracing the April 30th, 2025 edition of Luxe Interiors + Design! Her breathtaking interior design for a one-of-a-kind home in Northeastern Wyoming is a masterclass in earthy elegance.
The Modern Wyoming Ranch House designed by Architect Brandon Daigle was inspired by the rugged landscape and majestic Black Hills mountains, Lauren’s team crafted a space that feels like a natural wonder. Two striking rammed-earth walls that slice through the house, provide a dramatic backdrop that shifts with the sunlight – from golden hues to rich, chocolatey tones that evoke the earth’s own strata. “The palette of the rammed earth dictated everything from wood tones to tiles.”
Lauren’s design philosophy is all about evoking emotions through aesthetics. ‘Home’ isn’t just a physical space; it’s a feeling. And with 11 uniquely designed bathrooms, each with its own stone tile masterpiece, and cohesive cabinetry throughout, this residence is a testament to her team’s attention to detail. View this article in the April 30th edition of Luxe Interiors + Design, to learn more details about Lauren’s design and this truly unique home.
Lauren’s creative flair shines in her interior designs, and we’re thrilled to have her as part of the Pearl Collective Boardroom. Here’s to Alma Interiors – may your designs continue to transport us to a place of serenity and beauty.
Photography by Aaron Kraft