In our experience working with designers, one of the most valuable additions to our client acquisition, filtering, and onboarding process has been the Discovery Call. This no-commitment call allows both parties to screen each other and get to know each other, to see if the pairing is a good fit. And it’s something you can use in your design business to see if a design client is ideal for you, and to identify red flags before they arise. Learn more about how to take full advantage of Discovery Calls in one of this week’s new articles!
Our other article covers a recent movement in interior design that goes beyond “trends” and instead focuses on long-term health. Learn more about wellness-based design, as well as how and why designers are offering these services.
This week’s client crush takes us underground! Check out our client Eva Lindsell and her subterranean design featured in Mansion Global.
Save the date for our upcoming Mastery Lesson: Financials for Creatives. Registration opens next week.
Our 2025 Interior Design Business Survey is nearly open for designers and design-industry vendors to take! Keep an eye out for our next newsletter, where we’ll tell you how you can contribute and how to get your hands on the industry report when it comes out.
How Designers are Differentiating with Wellness-Based Design
Wellness-Based Design is about creating spaces that support clients’ holistic well-being, incorporating everything from safety and security to comfort and joy. Focusing on elements like accessibility, functionality, and health and fitness can be your unique selling proposition to attract clients who value a healthier, happier environment.
The Art of the Discovery Call
Boost your design firm’s success by mastering the Discovery Call and effectively filtering out non-ideal clients right away. Learn the crucial questions to ask to prequalify prospective clients, clarify expectations, and write effective proposals. Stop wasting time on bad fits and start building relationships with your ideal clients today!
Eva Lindsell Designs Subterranean Spaces
Have you ever heard of an iceburg home or a home with subterranean levels? It is a new trend for those who want to live in a large space, so instead of building on one level or going up, they are building down, sometimes two or three levels!
Eva Lindsell, the principal and CEO of Lindsell Interiors in Greenville, South Carolina, and one of our Pearl Collective clients, recently designed a subterranean level for an 18th-century horse farm in Saratoga Springs, New York.
Lindsell said the underground addition spans over 2,500 square feet and features a whisky room showcasing a collection of rare whiskies, a wine cellar and a curved pewter bar. A custom-built stemware holder anchors the room to display spirits. Guests enter the bar through large steel doors adorned with a horsehead, the farm’s logo. There is also a game room with a pool table, golf simulator, shuffleboard and a second long black bar.
The article also mentions another example of this trend (not associated with Lindsell Interiors) with the 17,000 square ft. home being built for football star Travis Kelce, in the upscale Kansas City suburb of Leawood. It is under construction to become a decked-out space with a golf simulator, top-of-the-line gym, lounge and other catchy accouterments.
Designer Eva Lindsell is featured in the MANSION GLOBAL article, sharing her outstanding design. You can really see how the subterranean area transports guests away, and they can forget that the rest of the world exists.
Save the date for our upcoming Mastery Lesson on Financials for Creatives! More details to come.