
From the Pearl Collective family to yours, we hope you all had a wonderful Thanksgiving full of food, fun, and maybe even some rest.
This week, we welcome the return of the Creative Genius Podcast! Join Gail Doby for a pair of episodes with fantastic guests. First, designers Dwayne Bergmann and Kyle Barrett share the story of how they met and how they grew their empire of businesses. Next, design Stephanie Kraus shares how fierce leadership has allowed her to scale her business.
We also have a new article this week. Now that the end of the year is approaching, it’s a great time to think about documenting your company’s core processes, if you haven’t already.
Our Client Crush this week is Cheryl Stauffer, who was recently interviewed in Business of Home as part of their 50 States Project.
Finally, register now for our upcoming December 4th Mastery Lesson, Financials for Creatives! If you have any doubt or fear around money, you won’t want to miss this fantastic online session.

How to Document Your Firm’s Core Processes

Stop being the only person who knows how your business runs! Learn how documenting your core processes—like client intake, cash flow, and vendor ordering—can transform you from just a designer into a true CEO. Ready to break the invisible ceiling limiting your growth?

The Creative Genius Podcast has returned! Come back every week for a new episode featuring an amazing guest from the interior design industry. Listen at the links below, or follow the Creative Genius Podcast on your favorite podcast platform.

Ready to hear a love story that doubled as an origin story for a design empire? Dwayne Bergmann and Kyle Barrett share their serendipitous meeting, their unconventional paths to design success, and how they built a multi-million dollar business and product line. Tune in to the Creative Genius Podcast for their inspiring journey and their essential entrepreneur takeaways!

From national magazine publisher to award-winning designer, Stephanie Kraus shares the fierce leadership and organizational secrets that scaled her firm to serve the top one percent of clients. Find out how she attracts clients with multiple homes and strategically uses AI for visualization on the Creative Genius Podcast!


Register now for the Financial For Creatives Mastery Lesson!
Our Financials for Creatives Mastery Lesson helps you close the gap between where you are now—and where you know your business can be.
In one high-impact session, we’ll distill nearly 20 years of experience working with hundreds of interior design firms into practical, proven strategies you can use right away.

We are thrilled to congratulate Cheryl Stauffer, founder of Crimson Design Group, on her feature in Business of Home’s ‘The 50 States Project’!

Cheryl, who began her Columbus, Ohio-based firm in 2003, sits down for a candid conversation about building her business. The interview explores the evolution of her early design interests, the operational changes she’s made, and the strategic decision to take a five-week sabbatical that helped her re-focus her future project priorities.
We’ve enjoyed supporting Cheryl on her journey at Pearl Collective, where she previously moved from our Boardroom membership to becoming one of our Boardroom Ambassadors! Her continued success and forward-thinking approach for Crimson Design Group are an inspiration to us all.
Read the Business of Home article to learn more about Cheryl’s experience and insights!