Finding out who your ideal client is is one of the most important things to do in your interior design business. But sometimes you might feel like your ideal client is everyone. After all, why would you want to turn down a project? One of this week’s new articles is all about finding your niche in the world of interior design, and why limiting yourself can actually be the key to long-term satisfaction. And once you’ve identified the perfect client for you, learn some creative ways to get on their radar with this week’s other new article!
Do you feel too pushy, or a little gross, when you’re trying to sell to your clients? You know it’s what you’re supposed to be doing in order to have a successful business, yet it just doesn’t feel right. If you’ve felt this or other doubts about sales, then register today for our upcoming live webinar, Sell With Confidence. We can’t wait to see you there!
Creative Ways to Reach Out to Potential Clients in Your Design Business
Looking for new ways to find clients for your design business? Building relationships is key, and our latest article shares seven creative strategies to help you connect with your ideal clients and grow your business.
Why Creating a Niche Design Business is Better Than Going Broad
Many designers worry that by focusing on a niche, they’ll limit their opportunities for growth. But the opposite is true! Niching down helps you attract ideal clients, build authority, and promote steady growth.
It’s time to stop second-guessing yourself when talking about money. It’s time to own your pricing—and sell without “selling.”
If you’ve ever thought…
- “I’m a designer, not a salesperson! I can’t sell!”
- “I want to improve my closing rate but I don’t want to seem pushy.”
- “I know my work is worth the price, but I can’t effectively communicate that value.”
- “Selling makes me feel dirty or like I’m trying to take advantage of my clients.”
- “I want to use tactics like markups and upselling, but I don’t want to push my clients away.”
…then get ready to learn:
- What affluent clients actually need to hear from you before saying yes.
- The Y-E-S Framework: a simple way to guide clients to clarity (and commitment).
- How to talk about pricing without feeling awkward or apologetic.
- Why objections aren’t the end—they’re just the beginning of trust.
- A roadmap to build confidence in every step of your sales process.
Catch up on the Creative Genius Podcast and all of our latest episodes, featuring guests like Tina Ramchandani, Jane Dagmi, Matthew Tenzin, Mike Agugliaro, and many more! Listen on our website at the button below, or find us on Spotify, Apple Podcasts, or wherever you get your podcasts.
Designers, are these 10 costly business mistakes slowing your growth?
If you’re leading a growing design firm, it’s time to trade overwhelm for clarity. This free whitepaper reveals the most common missteps interior designers make when trying to scale, and how to avoid them.
Whether you’re hitting a plateau or struggling behind the scenes, this guide will help you tighten operations and lead with confidence.
Download it now and start building the business you actually want: