June is here, which means so is summer! School is getting out, vacations are being looked forward to, and the weather is warming.
Our first new article this week is about referral marketing: one of the most powerful marketing tools at your disposal in this relationship-driven industry!
The next article is about keeping your intellectual property and trade secrets safe so that they add value to your business in the long term.
It’s the last chance to register for our upcoming Mastery Lesson on Selling to the Luxury Client! Sign up now to join us on Thursday. You won’t want to miss it!
Registration is now open for our July Business Breakthrough Live. You’ll hear more about that later, but if you’d like to see if your business can make use of this educational getaway, we’re giving you an early peek at registration.
Finally, our Client Crush this week is The Design Besties! We met with them while at High Point Market and love what they’re doing. Check out our highlights below.
Interior Design Referral Marketing Strategy: Turning Referrals into a Predictable System
If your design firm relies entirely on passive word-of-mouth, you are capping your growth potential and leaving your revenue stream at the mercy of your network’s timing. By applying the “Flywheel Effect” to your firm, you can transform random recommendations into a deliberate, engineered system that generates dream-fit clients automatically. Read our latest article to learn how to eliminate backend friction, build strategic B2B loops, and confidently lead your firm as a true CEO.
Intellectual Property: Protecting Your Firm’s Trade Secrets
Your unique workflows, vendor relationships, and client data aren’t just parts of your daily routine—they are valuable trade secrets that drive your competitive advantage. Protecting these proprietary assets with proactive legal and digital security measures is essential for transforming your studio into a true legacy brand and a valuable, sellable asset. Read our full breakdown to learn how to reasonably safeguard the business you’ve built.
How Interior Designers Break Into — and Stay In — the Luxury Market
In this powerful session, you’ll learn what truly separates designers who occasionally attract luxury clients… from those who build entire firms serving them.
Luxury clients think differently. They hire differently. They evaluate designers differently. And they expect a level of leadership and experience that most firms were never taught how to demonstrate.
That’s why so many talented designers stay stuck just outside the luxury market — even when their work is exceptional.
This Mastery Lesson will change how you see the luxury client — and how they see you.
Business Breakthrough Live is an intimate two-day experience designed for established interior design firm founders who are ready for their next level of growth. Join Gail Doby, Erin Weir, Patti Julber & Daniel Nieto from the Pearl Collective team in Denver for strategic planning, luxury sales and marketing insights, live coaching, and peer discussion. You’ll leave with greater clarity around profitability, leadership, team development, and creating a business that supports the life you’re working so hard to build. Limited to 15 founders. Application required.
The Design Besties’ Amazing Project
The Design Besties are a collective of creatives driving change through events and impact-focused initiatives. their mission is to strengthen educator wellbeing and workforce sustainability through education and high-impact projects—most notably, their National Teachers’ Lounge Movement. They transform overlooked teacher lounges into professionally designed, restorative spaces and honor the educators who shape our communities through human-centered environmental design.
Photo: The Design Besties Team pose with their Amazing Transformation ― Whitney Atkinson, Lori Johnson, Rhobin Dela Cruz and Nikki Watson
They believe in lasting change. Every partnership, project, and event is a collaboration that turns creativity into real-world impact. By bringing together designers, brands, and communities, they amplify purpose, elevate voices, and foster connections—because design isn’t just about spaces; it’s about stories, healing, and human connection.
Photo: Samuell High School Teachers’ Lounge Makeover
That belief fuels our Teachers’ Lounge Movement, where they reimagine educators’ spaces as sanctuaries of care and comfort. It’s their way of giving back to those who shape future generations—proving that when design meets purpose, it can inspire, uplift, and transform entire communities.
Photo: Andrews’ Teacher Lounge Makeover
This Business Diagnostic is designed to analyze current gaps in your knowledge, skills and business. Our team will use your responses to provide customized recommendations to help you progress more quickly, make more money and achieve more freedom in your business.