Registration for our March Mastery Lesson is now live! If you want to attract a higher-income client, attend our Selling to the Luxury Client Mastery Lesson, happening live on March 24.
Our Business Diagnostic is also live. If you haven’t taken this short quiz to find out where you stand in your firm and where you need improvement, click the button at the bottom of this newsletter!
We have two brand new articles this week! First, we explain why DIY and starter advice just don’t cut it once your business starts to grow. Then, we cover a difficult but necessary topic―how to raise your prices without losing clients along the way. We hope you enter next week buzzing with ideas!
Why Experienced Designers Outgrow DIY Advice—and What to Do Instead
Stop Using DIY Hacks to Run a $1M+ Firm If your firm has surpassed the million-dollar mark, the “hacks” and cheap templates of DIY advice are no longer enough to solve your complex scaling challenges. It’s time to move beyond the “dabbler” stage and step into your role as CEO by leveraging data-driven strategies, repeatable systems, and an elite community of peers. Stop guessing based on vibes and start building a powerhouse firm with strategic clarity and masterful mentorship.
Raising Prices Without Losing Clients in Interior Design
Stop using your own profit to subsidize client projects and start pricing for the specialized expertise and logistical risk your firm manages. It’s time to move toward true financial freedom by establishing sustainable rates that fuel your growth rather than your exhaustion.
There’s a moment in many design firms when the question becomes unavoidable:
“Why aren’t we getting the luxury clients we know we’re capable of serving?”
You have the talent.
Your projects are beautiful.
Your team is strong.
And yet…
The ultra-high-end clients — the ones building extraordinary homes and investing deeply in design — seem just out of reach.
The truth is, breaking into the luxury market has very little to do with talent.
It’s about understanding how luxury clients actually make decisions — and positioning your firm so they trust you at the highest level.
That’s exactly what we’ll show you in this Mastery Lesson.
This Business Diagnostic is designed to analyze current gaps in your knowledge, skills and business. Our team will use your responses to provide customized recommendations to help you progress more quickly, make more money and achieve more freedom in your business.