Creative Genius Podcast

Season 2 Episode 4

The 4000 Percent Solution (Amy Leferink)

The 4000 Percent Solution (Amy Leferink)

Does your interior design business seem stuck in a rut?  Are you dissatisfied with the amount you’re earning for the number of hours you’re working?  Then it’s time to get the help you need to turn your business around.

In today’s podcast, Gail and Erin talk with Amy Leferink, owner and principal designer with Interior Impressions in Woodbury, Minnesota.  Some years ago Amy signed up for a VIP Experience with Gail and has been a regular client ever since.  She is a member of the Gail Doby Coaching & Consulting Boardroom Group 3.  Amy credits Gail for helping her to make her business a success.

Having made a major life change to start her own interior design business, Amy was feeling frustrated and overwhelmed at how poorly it was going.  She was struggling to get by.  After talking with a designer friend who had worked with Gail, she decided to invest in a VIP session.  When Gail asked her to put her numbers up on a whiteboard for them to review, she was shocked to find that after years of working 50 to 60 hours a week, she was earning just 1 percent in profit!  She was eager for whatever help Gail could give her.

Fast forward to about three years later, and now it’s a completely different story.  When Gail checked in with Amy to see how her business was doing, Amy was shocked again—but this time in a good way, because her business had grown by 4000 percent!  At first, she couldn’t believe it, but the figures were correct.

Now, says Amy, “I am 100 percent debt-free, in my business and my personal finances.  I have more money in the bank right now than I’ve ever had in my life.  I feel so much more secure . . . not having to worry all the time, just knowing we’re in a really good place and that we’re going to keep growing and getting stronger.”

Erin asked Amy what are some life lessons that she’s garnered along the way that she would share with other designers.  Amy offered these three:

  • Enlist the help of others. Don’t try to do everything on your own.
  • Take time for self-care.
  • Appreciate experiences over things. Be grateful for what you have rather than concerned about what you don’t have.

To hear more from Gail and Amy about overcoming challenges, getting control of your business, and having a vision for the future, listen to the full podcast.

Mentioned in This Podcast

Toward the end of the podcast, Amy mentions a book that Gail recommended to her, The Miracle Morning, by Hal Elrod.  You can find out more about the book as well as other Miracle Morning books, listen to the author’s podcast, and more at

Amy also mentioned that she recently read the best-selling novel, Where the Crawdads Sing, by Delia Owens, which is widely available in print and ebook at bookstores and online.

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